Tapping into Coaching To Improve Organizational Performance
By Jane Weddle
Coaching is gaining popularity---just over half of the
AMA/Institute for Corporate Productivity 2008 survey respondents
say their organizations have coaching programs in place. Of
those that don’t, over a third have plans to begin coaching
programs in the future. What are your
organization’s plans?
The desire to improve individual performance and productivity
is the most widely cited reason for using a coach according to the
survey. Developing leaders, improving succession plans, and
increasing skill levels are other frequently cited reasons behind
coaching adding up to improved Organizational Performance according
to 56% of the survey respondents. Additionally, it was found
that the more an organization has clear reasons for using a
coach—be it leadership development or boosting
engagement—the more likely it is that coaching will be seen
as successful. In short, organizations that have a well-defined
purpose for using coaches are more likely to also report having
successful coaching results.
Some benefits of Group Coaching
are: It’s cost effective, Just in Time
Solutions, Participants benefit from the combined wisdom of each
other for profound peer learning and lastly the built in
accountability through “peer pressure” to keep
commitments and attain goals. People also involved in group
coaching have reported that having others that share the same
challenges be it being a better leader or being a better sales
person as being very powerful to moving forward with their
development.
Participants for group coaching may be people from the same
organization or geographically dispersed from various organizations
and often the sessions are virtual. You may be asking
yourself what brings them together? It tends to be an
issue, theme, goal or topic that the participants share in
common. Examples: Leading with
Impact(a virtual coaching group for leaders), Emerging Leaders(a
virtual coaching group for men or women on the rise), Personal
Strategic Planning, Getting Organized, Delegation, Dealing with
Stress, Being a Strategic Partner for HR, Increasing
Sales—the list can go on and on from being specific to broad.
All participants come together to gain clarity and achieve goals
with the advantage of the synergy and resources generated by the
group! Often group coaching will offer individual 10-15 minute
laser sessions for the participants of the group in order to still
provide that individual attention. Organizations are offering
coaching to all levels within the organizations.
Group Coaching like Individual Coaching is often offered in
addition to a facilitated development program to enhance the
results of the program. A study conducted in 1997 concluded
that coaching and training combined produced a productivity
increase of 88% while training alone produced increases of 22.4%
(Olivero, Bane & Kopelmann; Public Personnel Management,
Washington.).












